Founded by Amsterdams workers in 1868. Since the very beginning, De Key houses a diversity of people. For their new website, they wanted a way to show this diversity.
How to make portraits, without showing people?
In a visual landscape that is cluttered with stock-like photography depicting smiling people, this is what the concept should answer.
What is more personal than how we use the space we call home?
Shot using natural light only, the photographs say a lot about the people who welcomed us into their homes. Without showing them.